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Microsoft Surface Ad - Change?



A month back Microsoft released a new ad for their Surface tablet, and I have to admit it is refreshing to see Microsoft do something "unique".  It is a lot different then their "Scroogled" ads and that is what makes it so refreshing.  The ad is cute, to the point and lists all the things that you can do with the tablet.



Here is the video for the ad.

Now I don't want to bash Microsoft or Surface products with the ad as they want to sell the product. I do have reservations about the whole premise of having Windows, Office and Keyboard to do real work.

For students, I don't think any of the things below mentioned in the ad is a requirement.


  • New Windows OS
  • Office
  • Skype
  • Play Games 
  • Bing Smart Search
What really matters that were mentioned in the ad were
  • Real-Keyboard and 
  • Battery
The keyboard that comes with Surface tablets is not really a "real" keyboard. I rather prefer a real laptop than the keyboard that comes with the Surface. 

The battery performs more or less the same as a Haswell equipped laptop.

When you boot, Windows RT machine, there are by default 60+ services that are started. The services grow as you open each applications. Opening Microsoft Office in a resource hog and that hasn't changed in a long time. It's all legacy services that Microsoft has to depend on.

For Microsoft I can't think of any better than what Arnold Bennett said, "Any change, even a change for better, is accompanied, by drawbacks and discomforts".



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