But this changes has caused a lot of furor among the mainstream media and tech media.
Well - Lets get this straight.
Google is changing. Google had to change and Google has changed.
Their "Don't be Evil policy has become a talking point and it's even a joke especially after their 500 Million$ fiasco about the online drugs ads deal. That was a pure mistake on their part. Also the Mocality sting operation in Kenya did not helped their cause.
If you have fears about Google..Then Google is pretty open about their policy.
Check their privacy tools on their website.
They also provide an opt-out plugin that you can download from Chrome webstore or
from this website if you are using Firefox or IE that will let you opt-out of ads.