Skip to main content

Apple -- Here is how you do it

Apple was in news yesterday. I think they are in news everyday, but the news I am talking about has nothing to do with the stellar performance they had on the Quarterly results. I am talking about the other news, where they secretly spy on you using your iPhone, iPad and iPod without disclosing you anything about it.

I understand that there are plenty of reasons why Apple does what they do to keep things secretive about their products and services -- but when it comes to tracking your location secretly without any authority from the user is completely wrong. Google and other location aware applications do the exact same thing -- with your permission. That's a big difference and Apple needs to stop being a Bully and taking things for granted. That's freaking 120 million people!

Apple -- Here is how you do it.

1. Be open and give user the option to enable or disable the location aware functionality. Remember the location services button in your iOS settings? Give the user the option to opt-out from there from your services. This would be a start. 

2. If the user decides to opt-in, then give him the ability to manage his service. Let him decide if he wants to share with his friends from Contact, Twitter or Facebook. Don't be a smart ass as do what Google did with Buzz.

3. Give an user a dashboard to manage his content, his check-ins.

But being Apple, you would never do all of this. We all know this.

Here is what Google Latitude does it.

1. Gives user to access to opt-in or opt-out. For mobile Apps, it gets even better as you can either install the app or remove it and to top it gives the user choice to opt-in or opt-out.

2. Now, lets the user manage his service and yes the Dashboard


  1. I do agree with what you say, google does give option of switching "feature" on n off, but how sure a user can be when other application keep this "feature" off when using it?


  2. That's a great Question -- which I don't have an answer. The finding of Apple secretly capturing your location was unearthed by college professors. So definitely people missed that mark.
    Our dependency on services and products like Google, Apple, FB and Twitter is increasing exponentially. It's exciting and crazy at the same time what they can do with all that data!


Post a Comment

Popular posts from this blog

Oatmeal, Organic Milk, Amazon and retail, Microsoft Windows 10S - May 3rd 2017

Jimmy Kimmel and Stephen Colbert dominated the news with their monologues and they are must watch. Apple released it Quarterly results and they really look good to me :-) (Wall St disagrees, but when a company makes $50b in revenue in a quarter and $11b in profit - that's really good to me). Jokes aside, Apple is stagnant with no real new product in the pipeline and the next quarter, historically has been weak and with everyone waiting for 10th anniversary iPhone and the rumor that they won't be on sale till 2018, then it doesn't bode well for them.
Here are some interesting posts for today.

1. Oatmeal - You are not going to believe what I am going to tell you! (10 mins)

If there is one story you have to read today, read this. This is amazing and it is fun and makes you wonder on how we think and act and how our brain is wired with our core beliefs and how they shape our decision making. This is really good.

2. Organic Milk: A natural Scam? …

Interesting Articles - May 2nd 2017

1. All eyes on iPhone Sales - iPhone 8 (4 mins)
I love reading Bob Lefetz newsletter. He has his own unique way of saying the things that he wants to say where a layman can understand it.
"Tech is all about utility, not fashion. And there’s no breakthrough coming, other than a curved screen. You needed a new phone when they went from 3G to LTE. You needed a new phone when they increased the screen size. You no longer need a new phone, especially since the carriers have stopped subsidizing the purchase, now that the true cost is evident. People drive their cars ever-longer, but analysts believe consumers are all gonna fork over a thousand bucks for a fashion statement? Not gonna happen. Otherwise, 3-D TV would have been a juggernaut and you’d be throwing away your present flat screen for one with 4k."
Bonus article  - Bob had an amazing post last week just before Twitter's quarterly results…

Interesting Articles - April 20th 2017

1. Codeine and Kids - What can go wrong?

Deep down we all knew the side effects of the painkillers and cough syrup, now the FDA has come out slinging against Codeine and Tramadol. On one hand FDA has decided to come against the painkillers, but on the other hand, it did nothing to stop pharmaceuticals to sell OTC cough syrups and drugs that do contain those chemical elements.

2. Emirates - The problem begins

This was my fear when the current administration signed the executive order to ban tablets and laptops for three middle eastern airlines. How long before the other two airlines cut down the stops in US and concentrate more in Europe and the rest of the world? What it means for passengers? More expensive flights for world travelers. The tourism industry is already hit with anxiety and a lot of travelers are definitely avoiding the hassle to come to thi…