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Group Me or Beluga Pods?

Is GroupMe on the cusp of breaking out from a crowd of new service providers now that beluga has been bought by FaceBook?
So what's GroupMe? Simply put it's a service to send a text/picture and share location to a group that you setup. Some of the features existed for a good 10-12 years now, but why is Group Me gathering some momentum on this side of the pond since last month?
I contribute that to one killer feature on GroupMe -- Conference Call.
It might be one of the most easiest implementation for a conference call. Each Group created has a unique phone number. Text the number to the group and the group can dial-in calling the group phone number! It's that easy.

The pain points generally is around the fact, that it's not really integrated with your address book. I wish it was tightly integrated with your address book so that you can create and maintain groups without any hassles.

The rest of the features are provided by it's competitors like Beluga Pods and Fast Society apps. Beluga Pods was bought by FaceBook and I am curious to see how FaceBook integrates it with it's service. What's interesting is that FaceBook has been acquiring companies founded by ex-Google employees!

So many small companies are competing against each other and trying to get a breakthrough like Twitter or Groupon or FourSquare by havnig that one differentiator and for GroupMe that differentiator -- is Conference Call. It's a great idea and I am sure small companies can leverage it to take advantage of it.
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