23rd March 2011 was the first day for CTIA 2011 event. CTIA is the premier wireless event that brings together wireless and converged communications, wireless broadband and mobile web. It's not only a gadget show, but has wealth of information on Wireless Spectrum and mobile apps.
If you notice, Apple has been avoiding going to any trade shows since the past 2 years. They host their own "Apple" show in closed garden of "Apple Land". It amazes me how much Apple is talked even when they are far far away and the show ends up being Apple event. Somehow, Apple always steals the "Thunder" :-)
Coming to Apple -- It's surprises me to see how they manipulate the media. On March 11th 2011, Steve Jobs had said that iPad 2 will ship in 25 countries on 25th March. The whole world new it...yet with their paid sites ( I know at least 5 of them...and I don't want to take names) has an article of iPad 2 shipping in 25 countries on 25th March...the same day as CTIA. Few articles talked about Apple was uncertain of selling in Japan and the NAND drives that comes from Japan might be a problem and yet Apple overcame it. After that article -- a lot of other blogs were compelled to cover it even with the frenzy of CTIA. This is not the first time it happened and I am sure Apple has a clear strategy to have it's presence in each conference even without being there!
The same things happened at CES 2011 and MWX 2011. They are getting good at it. I am sure, when Google I/O comes out, Apple will have something to brag about!